Prof Dr Rushami Zien Yusoff is the current Chief Executive Officer of UUM Educational and Consultancy Services, a distance education and consultancy company owned by Universiti Utara Malaysia (UUM). He has served as the UUM College of Business's Assistant Vice-Chancellor, Dean of the School of Business, Dean of the School of Technology Management and Logistic UUM, and Director of the UUM Quality Management Institute. He graduated his PhD from the University of Bradford in the United Kingdom. He has trained and taught for over 400 local and international organizations. He is also actively involved in consulting work for over 70 Malaysian organizations. His consulting work focuses on ISO 9001 Quality Management System Certification and the Development of Strategic Management Plans. From 2011 to 2018, he was the Vice Chairman of ISO / TC 176 / SC 2 - Quality Systems, a Standard Development body responsible for the development, establishment, and improvement of ISO 9001 for global applications.